• info@roohalduniya.com
  • +971 50 8072 177

ABOUT US

Established in 2022 and headquartered in Al Karama, Dubai, Rooh Al Duniya General Trading L.L.C is a Dubai Department of Economy & Tourism–licensed trading company engaged in general trading and building materials supply.

From our humble beginnings as Rooh Al Jamal Building Materials Trading L.L.C, we evolved into a wider trading enterprise—Rooh Al Duniya—to meet the increasing demand for construction materials, safety products, plumbing and electrical supplies, paints, wood items, and finished garments.

Our company represents more than just commerce — it stands for trust, quality, and growth.
With over 20,000 products available under one roof, we strive to deliver comprehensive solutions that support builders, industries, and retailers throughout the UAE and international markets.

Our Commitment

At Rooh Al Duniya, we believe that every product we supply contributes to building the future.
That’s why we partner with reliable manufacturers and maintain strict quality assurance for every item in our inventory. Whether it’s a small-scale renovation or a large infrastructure project, we ensure that our clients receive the right materials, on time, and at the right price.

Our professional approach, competitive pricing, and transparent operations make us the preferred trading partner for businesses seeking consistency and trust.


FOUNDER’S MESSAGE

 From the Desk of the Founder — Mr. Neeruketty Ayyappan Dinesan

 When I founded Rooh Al Duniya General Trading L.L.C, my goal was simple — to build a trading company that customers could trust with confidence. Over the years, I have witnessed how the UAE’s vibrant growth has created countless opportunities for innovation, collaboration, and quality-driven service.

 At Rooh Al Duniya, we value more than just transactions — we value relationships. Every client, supplier, and partner we work with becomes part of our extended business family.

 Our journey from a small trading firm to a diversified enterprise reflects our dedication, resilience, and focus on excellence.

 As we look to the future, we remain committed to delivering value and supporting the region’s ongoing development with honesty, quality, and customer-first service.

 Thank you for being part of our story — and for trusting Rooh Al Duniya as your trading partner.

 

— Mr. Neeruketty Ayyappan Dinesan

Founder & Managing Director

Rooh Al Duniya General Trading L.L.C

OUR MISSION

To provide top-quality trading and supply solutions across multiple sectors — ensuring our customers have access to reliable products, professional support, and competitive prices, while upholding the highest standards of service, safety, and sustainability.

OUR VISION

To become one of the UAE’s most trusted and respected general trading companies, recognized for quality, integrity, and excellence — empowering businesses and individuals to build, create, and succeed across the globe.